The Rebel Company
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About
We challenge the status quo so we can contribute to a more equitable world. Creating hospitality brands that pioneer better ways of living.
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About

We challenge the status quo so we can contribute to a more equitable world. Creating hospitality brands that pioneer better ways of living.

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The Rebel Company is built on our love for launching and repositioning brilliant hospitality companies and brands.

We’re proud of our diverse backgrounds. And our interests and know-how means we can connect your aspirations with your full potential.

Bringing together all the ingredients of a great food and drink experience. One that’s perfectly in tune with your audience and community.

Founded in 2015, we saw an opportunity to pioneer a more equitable, effective and transparent way of serving developers and hospitality businesses looking to stand out from the crowd.

We’ve been working with people and companies who want to do things a little differently ever since.

We've been called

We've Been Called

Multi-faceted 🤓
Bold 💪
Warm 🤗
Gritty 🧗
Passionate 🤩
On-trend 🕵
Alternative 🦸
Approachable 👐
Creative 🎨
Collaborative 🤝
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Team
Edward Francis
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Team

Edward Francis

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Ed began working with restaurants and hotels as soon as he was tall enough to reach the kitchen sink. Whilst studiously geeking out on food, wine, design, branding and all the other ingredients of an unforgettable hospitality experience.

After ten years running and opening some fine establishments including for Soho House, ETM Group and the legendary The Engineer in Primrose Hill he started consulting in 2013.

Projects for clients including Rosa’s Thai Cafés, Bonnie Gull and MW Eat’s Chutney Mary led to the launch of Rebel in 2015.

Ed works with a network of partners to bring enthusiasm, strategy, creativity and insights to the table. Combining this with his expertise from his previous life as an operator. Seasoned with a passion for food and drink, and a belief that businesses must pursue a clear purpose that goes beyond achieving a profit.

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Team
Michael Greenwold
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Team

Michael Greenwold

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Michael has over 20 years’ experience in the hospitality industry. He was chef-proprietor of Roseval and The Sunken Chip in Paris. Both winners of the prestigious Le Fooding Awards.

More recently, Michael led the development of the food and drink programme for the Conduit Club in Mayfair.

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Team
Lucy McCormick
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Team

Lucy McCormick

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Lucy has a decade of experience managing complex projects for global and boutique four and five-star hotel brands and revered high street restaurant operators including Dishoom.

Growing up in a family-owned restaurant and hotel in Scotland, she has hospitality in her blood.

Click here to view some of our previous work 👇🏼