The Rebel Company
1 A5 A2534
Case Study

Olly, Delhi

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We helped AD Singh to bring Melbourne-inspired café culture to Delhi.

The scope involved conducting detailed market feasibility to understand the opportunity, before going on to work with the team to collaboratively develop an engaging and viable new concept to raise the bar both amongst the immediate competition and existing casual dining benchmarks in the country.

The resulting brand was a bright, casual all-day café, grab & go and retail concept that loosely took its cues from the Melbourne cafés that have inspired others around the world.

We worked closely with the client and their in-market architect and design partners to evolve and then creatively direct the concept, before leading on team re-training, marketing and activation, and post-opening operations support.

We also built this -

“It was a pleasure collaborating with Ed and his team. They listened carefully, got the brief perfectly and worked brilliantly within the challenges and restrictions of the Indian market.”

AD Singh, Founder and Managing Director

Ed Francis
Strategy Director
Ed Francis
Creative Director
Sabina Singh
Design Director
Architectural Design
Inderjit Vachar
Project Management
Graphic and Digital Design
Culinary and Beverage Development